Monday, November 21, 2011
While not necessarily an unnecessary journalism phrase, friend of the blog, MSNBC reporter Alex Johnson, posted this tweet of Independent on Sunday reporter John Rentoul’s “Do as I say, not as I do” philosophy of using “So” to begin a sentence.
In this clip, Rentoul admonishes people who use “so:”

Beginning a sentence with the word “so” has become a regular occurrence in everyday conversation, and it has not been received entirely positively.
John Rentoul of the Independent on Sunday, author of The Banned List: A Manifesto Against Jargon and Cliche, explains why he is not so impressed.


But as Alex points out, Rentoul (not ironically?) uses this technique in this piece about his “Banned List: The War on Words:”
“So when Ed Miliband said, in what was inevitably described as a “keynote” speech this summer, “In the future the Labour offer to aspirational voters must be that we will address the new inequality by hard- wiring fairness into the economy,” I knew he didn’t really know what he meant.”
“So you know what to do.”

While not necessarily an unnecessary journalism phrase, friend of the blog, MSNBC reporter Alex Johnson, posted this tweet of Independent on Sunday reporter John Rentoul’s “Do as I say, not as I do” philosophy of using “So” to begin a sentence.

In this clip, Rentoul admonishes people who use “so:”

Beginning a sentence with the word “so” has become a regular occurrence in everyday conversation, and it has not been received entirely positively.

John Rentoul of the Independent on Sunday, author of The Banned List: A Manifesto Against Jargon and Cliche, explains why he is not so impressed.

But as Alex points out, Rentoul (not ironically?) uses this technique in this piece about his “Banned List:┬áThe War on Words:”

So when Ed Miliband said, in what was inevitably described as a “keynote” speech this summer, “In the future the Labour offer to aspirational voters must be that we will address the new inequality by hard- wiring fairness into the economy,” I knew he didn’t really know what he meant.”

So you know what to do.”