While not necessarily an unnecessary journalism phrase, friend of the blog, MSNBC reporter Alex Johnson, posted this tweet of Independent on Sunday reporter John Rentoul’s “Do as I say, not as I do” philosophy of using “So” to begin a sentence.
In this clip, Rentoul admonishes people who use “so:”
Beginning a sentence with the word “so” has become a regular occurrence in everyday conversation, and it has not been received entirely positively.
John Rentoul of the Independent on Sunday, author of The Banned List: A Manifesto Against Jargon and Cliche, explains why he is not so impressed.
But as Alex points out, Rentoul (not ironically?) uses this technique in this piece about his “Banned List: The War on Words:”
“So when Ed Miliband said, in what was inevitably described as a “keynote” speech this summer, “In the future the Labour offer to aspirational voters must be that we will address the new inequality by hard- wiring fairness into the economy,” I knew he didn’t really know what he meant.”
“So you know what to do.”